
About Michael Laps
Michael Laps is the co-founder and director of Yoghurt Digital, an Australian-based digital marketing agency.Going digital in the Pacific: lessons from Samoa’s online firms

More than ever before, Pacific firms are moving online. Will this increase e-commerce? This online activity is particularly good news in 2016, as the Pacific has witnessed an 8.2% jump in tourism arrivals. According to Pacific niche exporters, tourists constitute the majority of their overseas customers, often by visiting the seller’s website after they return home to seek out more information or re-order souvenirs.
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Recent Posts
- Japan guides the way on smart farming technology adoption
- The triple burden of malnutrition in early childhood
- Integrated solutions to rangeland degradation in Mongolia
- Income inequality, educational outcomes, and digital infrastructure: Can public–private partnerships play a pivotal role in Asia and the Pacific?
- Promoting innovative climate finance in emerging and developing economies
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